How this site was built.

Every phase of my conversion framework, shown on this site, with the real deliverable from each step. It’s the same process your project would follow.

  1. Video coming soon
    Phase 0

    Research & strategy

    Strategy brief: who the site is for, the one action it asks for, and why the old site didn't convert.

  2. Video coming soon
    Phase 1

    Offer & positioning

    Positioning and offer sheet: two services, a clear guarantee and a real limit of five clients.

  3. Video coming soon
    Phase 2

    Information architecture

    Sitemap and page order, planned around how a visitor decides.

  4. Video coming soon
    Phase 3

    Copy & messaging

    Final page copy at a plain reading level, with objections answered where they come up.

  5. Video coming soon
    Phase 4

    Attention & layout

    Wireframes for desktop and mobile, sized by what matters most.

  6. Video coming soon
    Phase 5

    Trust & persuasion

    Proof plan: real founder, real guarantee, no fake reviews or numbers.

  7. Video coming soon
    Phase 6

    UI & experience

    The Boxx design system: colours, type, spacing and components.

  8. Video coming soon
    Phase 7

    Conversion mechanics

    The audit form: a short three-step flow with nothing in the way.

  9. Video coming soon
    Phase 8

    Lead capture & nurture

    Three email sequences that follow up automatically.

  10. Video coming soon
    Phase 9

    Technical foundation

    QA checklist: speed, mobile, errors and end-to-end testing.

  11. Video coming soon
    Phase 10

    Measurement & optimization

    Analytics plan: what gets tracked after launch and how it's improved.